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JK's Participation in the FISA Exhibition in Brazil South America

Author:JK Sucralose Inc.    Update Time:2010-09-29

JK's Participation in the FISA Exhibition in Brazil South America

The exhibition of food additives held by UBM in South America during September 20 and 29, 2010 was an important one in the industry of food additives in South America and such exhibition is held biennially. The exhibition had a small scale, but it was typical. Many food manufacturers of Brazil and other traders from Brazil, Argentina, Chile, Paraguay, Uruguay, and Colombia had been attracted to the exhibition. More than 250 companies, including international giants of food raw materials, local and some international distributors of food raw materials, and nearly 40 manufacturers of food additives and traders from China, had participated in the exhibition. The representatives of JK Sucralose Inc. (JK), led by Yang Hongmei, Global Marketing Director of JK, also went to Brazil to participate in the exhibition. The products of JK attracted business negotiations from many international companies.
The vast land of South America is sparsely populated by 700 or 800 million inhabitants, but it has rich resources and deep development potential as one of several major markets of food additives. There are a majority of developing countries in South America which are at a stage of rapid development. The common market of the regional organizations performs an important function, and the member countries of these organizations are free from duty from each other. The official languages of South America are mainly Spanish and Portuguese. The sucralose market of South America, which is immature, is at a developing stage. The wide popularization of sucralose knowledge and reduction in the prices of sucralose will speed up the promotion of sucralose products. South America is an important strategic market of JK. South American countries generally adopt the standards of Europe and America, so JK has a competitive advantage because the sucralose products of JK are in conformity with the US standards, such as FCCVI and USP32, and European standards such as 2008/60/EC concurrently.