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JK continues market expansion through IFT Expo 2012

Author:    Update Time:2012-06-28


The year of 2012 is the sixth straight year for JK Sucralose Inc. to attend the IFT Food Expo which was held in Las Vegas. As an industry event sponsored by the US Institute of Food Technologists, the IFT is held annually in different cities in the United States in turn. Over 18 thousand people were attracted to the venue this year.


JK, as the world’s second largest Sucralose manufacture, has been continuing its expansion in the global market. The Chinese leading company also attaches great importance to the authoritative influence of the IFT, the world's largest, most influential professional exhibition and trade event in the industry, and had sent out the Beijing sales team, led by General Manager Mr. An Lijun and Global Marketing Director Ms. Yang Hongmei; the sales team led by CEO of the U.S. subsidiary Mr. Hugh Zhang, and the sales team led by CEO of the European subsidiary Leo Hokke to the event.


Sucralose is getting more popular nowadays, due to the continuous surging sugar price and people’s attention and demand for healthier food. Along with this booming market, JK booth attracted many prospective and existing customers. JK’s international sales team provided customers from North America, South America and the Asia-Pacific Region, with excellent service and professional answers towards issues that customers concerned about. The team’s sincerity and enthusiasm influenced customers, some of whom expressed their willingness to build a cooperative relationship with JK on the spot. Meanwhile, JK’s existing customers from North America and South America were very pleased that they could talk with JK and stated their wishes to strengthen business ties with JK. The IFT Food Expo 2012 provided a great opportunity to deepen mutual understanding between JK and their clients. Both sides were full of confidence in creating a healthy and sweet life jointly.