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Health Ingredients Europe (HIE)

Author:    Update Time:2012-11-29

Health Ingredients Europe (HIE) 2012 was just concluded successfully in Messe Frankfurt 15th November 2012, which provided a perfect place for more than 150 companies demonstrating their unique products & services related to the health ingredients industry to more than 9000 visitors from over 100 countries worldwide.


JK Sucralose Inc., as China’s largest and world’s second largest professional sucralose production enterprise, has persistently attached great importance to the opportunity that HIE provided for JK’s global branding and product promotion. This year, as always, JK sent its most professional and ultra-strong marketing and sales team to attend this international event. That is the JK Beijing (HQ) Sales Team leading by JK Global Marketing Director Ms. Hongmei YANG, and JK Europe sales team leading by JK Europe CEO Mr. Leo Hokke.


Hundreds of visitors were attracted to JK’s professionally designed and delicate booth and the visitors streams never stopped during the three-day exhibition. JK team, with great enthusiasm, warmly greeted new and old customers from all over the world. JK team members had professional and quality meetings and talks with customers,communicated with customers about the future market development of sucralose. During the event JK receives high appreciations and continuous interest and support from current clients, as well as great interests in JK Sucralose from many potential customers who at first stood in front of JK booth and later were impressed by its excellent product quality and the professional answers towards the issues they concerned about. Many clients of JK from Europe and North America, South America, Asia-pacific, Middle East and Africa region came to JK booth, and JK team shared the long-term strategic of 4,000 tons planned production capacity of JK with them, and as well shared that due to the new EU regulation 432 – 2012, from December 2012, a health claim can be done (only in Europe) if the product replace sugar more than 30% with sucralose. This greatly strengthened customers’ confidence in the future sucralose market development and made them believe that they would create “a sweet solution for a health life” for consumers with JK together.