The 15th Supplyside West was grandly held at the Sands Expo Center in Las Vegas, U.S. during October 12-13, 2011. It is the largest professional exhibition of raw materials of medicines and health care products focusing on plant extracts, raw materials of functional foods, medicines, cosmetics and health care products in the U.S.

 
Consumers have attached increasing importance to the ingredients of foods, drinks, health care products, cosmetics and medical products along with the raising health and safety awareness of global consumers. The SSW provides a good platform for customers to find innovative and healthy ingredient products. 2011 SupplySide West attracted nearly 1,340 global suppliers and more than 9,000 visitors from over 60 countries.

As the largest professional producer of sucralose in China and second largest one in the world, JK Sucralose Inc. has attached great importance to the development of North American market for many years, and participated in the international SupplySide West for five consecutive years since its establishment. At the exhibition, JK Sucralose Inc. actively publicized and promoted sucralose –a healthy sweetener – while displaying its brand image. Mr. An Lijun, the general manager of JK Sucralose Inc., the marketing and sales teams led by Global Marketing Director Ms. Yang Hongmei, Vice General Manager Mr. Wu Jinshan as well as the staffs and sales team of JK Sucralose U.S. led by General Manager Hugh Zhan and Vice General Manager Florey Ye attended the exhibition.

JK Sucralose teams warmly received numerous customers at the booth and answered their questions in a detailed manner, helping customers better understand JK’s sucralose products, sucralose market and JK Sucralose Inc. During the exhibition, JK Sucralose teams also actively publicized the company’s operational philosophy and development goals. JK sets a long-term strategic goal of a 4,000 ton production capacity of sucralose to share a vision of healthy and sweet life with customers.